Pub Troubleshooting
We've rescued a lot of pubs through smart marketing...
We take a proper look at each underperforming pub in depth, analyse everything about it and around it, then report back with our findings, suggestions and plan, and then stay in and help manage the change.
Simple, yet complicated, and very effective...
FORENSICS
ANALYSIS
REPORTING
CHANGE MANAGEMENT
The best way to convince you to use us...
Give us a pub
You heard right, just let us loose on an under-performing pub...
(Mainland UK would be nice...)
Give us just £3,000 *£2,000
We'll saddle up and get to work. We know where to start, with many years of working with pub co's managers and landlords.
*First pub only...
Give us 30 days
That is all the time we need. We'll hit it hard & be back to you within the month with a plan & some good answers...
How it worked for others...
Attraction
The outside was seriously letting the pub down, no kerb appeal. A bad reputation hung about and needed burying. The staff were disengaged. All fixed. New paint, lights, beautiful geraniums, new sign, stickers on windows gone, bins are round the back, 50 different gins. Genius! Now we can start marketing (using our new marketing plan) to just the right customers.
Retention
A smaller menu, happy staff and local fresh ingredients (from our own gardening club) changed our fortunes. Come back for breakfast, or Sunday lunch and we'll buy you a drink worked so well. And no fish restaurant for miles was an open goal for us, Fish Friday and 50% fish on menu is epic now. We're Back!
Relevance
Two dinners for a tenner on a Tuesday was just what people round here wanted, that and pie night (gives chef a night off..) and a descent garden. (Not many gardens round here.) And now we open for breakfast you can work from here. We use cooks for breakfast, chefs for lunch and dinner. All sorted, just need the weather now...SO Happy!
Acceptance
If you can't change the people, change the people! We offloaded all our unhappy staff and split the shifts better. We're now open longer, and people are getting used to us being open all day. We won't miss the grey exterior. Costs are up, turnover is up, profit is up. Excellent..
Q: All this from a marketing company?
A: Marketing finds products for customers. #Just Saying
1. Productisation
Clear what we sell, what you can buy, what we are, who we are; our standards, style & spirit.
2. Value Stack
Value First. Make the whole user experience the best value. (Not necessarily the best price)
3. Relevance
Very quickly we'll get a feel for what this pub needs to be successful. Just by looking and asking using Research & Auditing.
4. Reputation Management
Creating and then protecting the pub's reputation will pay dividends. This is an ongoing job of marketing.
5. 7 P's of The Marketing Mix
Product, Price, Place & Promotion, and then, People, Positioning & Physical evidence.
What People Say About Us
