Multi Academy Trust – February 2023
How to Change & Grow Your Trust!
“We are the biggest MAT in the area, with stunning schools, the very best teachers and happy, successful students. Join us and be a part of our success." they said...
I like their confidence!
However, they needed us to find out why everyone seemed unhappy, teachers were leaving and other academies weren't beating a path to their door
So, to work...
Fast-forward to today and the many teams are talking with each other, everyone inside and outside of the trust knows what everyone is doing and why, the management teams are now perceived as the foundation and not as an untouchable higher-superpower, and
morale is up, and will most likely stay up.
Communication
Change
Strategy
Plan
The Strategy
We started in the boardroom. The Organisation chart was vague and entirely the wrong way up. There was no comms plan, no central knowledge source, little communication, little opportunity to be heard and no feedback devices, repository or permissions.
We ran a series of surveys and stakeholder engagement workshops and listened to the teams speak, and then it all became clear; what was wrong and how to put that right...
We then drew up a comms strategy for each pillar of the trust, and a plan which detailed who would do what, and when. We then developed agendas for each pillar so nothing would get missed in the future. And what a change!
Skills and resources we used
1.
Communication Strategy & Plan Development
2.
Brand Clarity: Stakeholder Workshop
3.
Change: Values and Culture
4.
Mixed Media development Online & Offline
Wisdom
- Easy to buy, easy to sell
- Growth has to cost something
- Put what’s for sale under the nose of the person most likely to buy it
- Be an expert and pay an expert to promote your expertise
- Expect to at least get your money back from your marketing spend
- Understand the value of free marketing, bad marketing and NO marketing
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