Manufacturing company – Oxford… September 2022
How to sell more sofas!
“We make probably the best sofas in the world, we use only UK components and a UK workforce to assemble everything we sell; however our sales have slowed.
We have money for marketing but need advice on how to spend it."
Not an uncommon enquiry, a company who knows what industry they’re in, with a solid product, and a common problem.
So, to work...
Fast-forward to today and sofa-sales are on the up, in fact enquiries and sales of three of their products are the best they’ve ever been….Ever!
Aspiration
Strategy
Plan
Growth
The Strategy
Reduce your range to suit a particular target group, offer exactly what your target wants, then hit your prospect head-on with everything you’ve got. Concentrate time and money on one thing, not every-thing, show that you understand the problem your consumer needs to solve, clearly and simply demonstrate your expert solution, and then make it easy for them to buy. Done!
Skills and resources we used
1.
Strategy & Plan
2.
Brand Clarity: Productisation
3.
Creative: Words & Pictures
4.
Advertising Online & Offline
Wisdom
- Easy to buy, easy to sell
- Growth has to cost something
- Put what’s for sale under the nose of the person most likely to buy it
- Be an expert and pay an expert to promote your expertise
- Expect to at least get your money back from your marketing spend
- Understand the value of free marketing, bad marketing and NO marketing
What People Say About Us
