What we do...

Proper marketing advice & direction for Schools, Academies and Multi-Academy Trusts.

We are your school's
marketing advisors.

Manage your marketing well, and you will be attractive, loved and respected by your students, parents, teachers, staff, governors, community and stakeholders.

We understand your challenges; growing student numbers, attracting and retaining great teachers, increasing revenues, responding to the latest OFSTED PR curve ball, telling your school’s story. Our job is to give you straight-forward monthly marketing advice and direction with all of that in mind, anchored to a bespoke, no-nonsense marketing strategy.  

Our service will help your school to gain more – more revenue, more students, more community engagement – whatever currencies you need to succeed.  Working with you, we ensure that all activities are firmly aligned to your senior leadership teams’ aspirations. And with a few decades of directing marketing and school governance behind us, we make sure your marketing is happening in the right way – and at the right time.

– all for less than the cost of a badly run marketing campaign.

How does it work?

We join your team to provide strategic marketing for your school. You get:

  • an optional monthly visit from us to discuss progress and initiatives
  • best practice and compliance help and support
  • comprehensive research of your current competitive market environment
  • a commercially driven marketing strategy with a detailed 12 month plan.
  • regular reporting and horizon scans

Why use Proper Marketing?

7 reasons why schools like working with us:

1. Both Kathryn & Paul are School Governors, so understand the challenges from the inside (Students, teachers, money, reputation)

2. Your marketing should achieve many things, we completely get all of them, and make it possible to achieve them all

3. We know keeping your audience engaged is a big job of work, this needs handling sensitively, and professionally, and at a sensible price

4. Your teachers and staff will have a voice, and so feel invested in, so aiding retention and recruitment

5. We don’t have a minimum contract, we stay working with you as long as you need us, and at a fixed cost

6. Our regular ‘horizon scanning’ keeps us and you up to date with what your local competitors are up to.. Better that you know

7. We Love marketing! You will almost certainly enjoy the fun of marketing, get excited at the challenges, and love the results

How much does it cost?

From

£500

(Plus VAT) 

How much does it cost?

SECTION HIDDEN

One-off
Marketing Audit

From

£3,000

(Plus VAT)

Campaign
Marketing

(Including Audit)

From

£12,000

(Plus VAT)  Per Annum

Directed
Company-wide Marketing

(Including Audit)

From

£24,000

(Plus VAT)  Per Annum